{"id":979,"date":"2018-11-21T09:55:01","date_gmt":"2018-11-21T09:55:01","guid":{"rendered":"http:\/\/scaledinnovation.in\/ead\/livrodasemana-a-estrategia-do-oceano-azul\/"},"modified":"2020-02-13T16:37:58","modified_gmt":"2020-02-13T19:37:58","slug":"livrodasemana-a-estrategia-do-oceano-azul","status":"publish","type":"post","link":"https:\/\/scaledinnovation.in\/ead\/livrodasemana-a-estrategia-do-oceano-azul\/","title":{"rendered":""},"content":{"rendered":"<p>#LivrodaSemana \ud83d\udcda: A Estrat\u00e9gia do Oceano Azul, W.Chan Kim e Renn\u00e9 Mauborgne.<br \/>\nA leitura da semana foi deste livro que trata sobre #empreendedorismo, #inova\u00e7\u00e3o e de certa forma #marketing.<br \/>\nOs autores criaram uma met\u00e1fora que fala do oceano vermelho onde o mercado tem grande concorr\u00eancia, cheio de tubar\u00f5es, baseado na briga de pre\u00e7o.<br \/>\nE a met\u00e1fora do oceano Azul que trata de onde n\u00e3o h\u00e1 concorrentes, onde voc\u00ea tem uma proposta \u00fanica de benef\u00edcios, um novo ambiente de atua\u00e7\u00e3o, como feito pelo Cirque du Soleil quando se diferenciou dos tradicionais circos que usam animais, adotando tamb\u00e9m aquela roupagem de Broadway, com tema \u00fanico, refinado, com m\u00fasicas e dan\u00e7as, que ele tamb\u00e9m desenvolveu.<br \/>\n.<br \/>\nNa estrat\u00e9gia do Oceano Azul voc\u00ea resolve um novo problema de um n\u00e3o mercado, como foi o caso do Uber, que criou uma proposta nova de trabalho e servi\u00e7os.<br \/>\n.<br \/>\nUma abordagem que achei muito especial da estrat\u00e9gia fala  sobre quais atributos voc\u00ea pode eliminar, reduzir, aumentar e criar? como fez o Cirque du Soleil e que voc\u00ea tamb\u00e9m pode aplicar em neg\u00f3cios pequenos, m\u00e9dios ou grandes.<br \/>\n.<br \/>\nDe certa forma esse livro tamb\u00e9m faz uso da teoria da Destrui\u00e7\u00e3o Criativa, do economista Joseph Schumpter.<br \/>\nEnfim recomendo a leitura, livro a venda na Amazon.com.br.<br \/>\n.<br \/>\nGostou? Quer receber mais dicas de livros como esta, siga \u27a1\ufe0f @fabiocruzit<br \/>\n.<br \/>\n#projetos #inova\u00e7\u00e3o #empreendedorismo #dicadelivro #leitura #projectkeeper <br \/>\n<a href=\"https:\/\/www.instagram.com\/p\/BqcBiy1nxyy\/?utm_source=ig_tumblr_share&amp;igshid=1brf8g6f2gv76\">https:\/\/www.instagram.com\/p\/BqcBiy1nxyy\/?utm_source=ig_tumblr_share&amp;igshid=1brf8g6f2gv76<\/a><\/p>\n<div class=\"attribution\">(<span>Source:<\/span> <a href=\"https:\/\/www.instagram.com\/\">https:\/\/www.instagram.com\/<\/a>)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>#LivrodaSemana \ud83d\udcda: A Estrat\u00e9gia do Oceano Azul, W.Chan Kim e Renn\u00e9 Mauborgne. A leitura da semana foi deste livro que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_uag_custom_page_level_css":""},"categories":[1],"tags":[71,87,56,54,66,88,47,55],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>| Scaled Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scaledinnovation.in\/ead\/livrodasemana-a-estrategia-do-oceano-azul\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"| Scaled Innovation\" \/>\n<meta property=\"og:description\" content=\"#LivrodaSemana \ud83d\udcda: A Estrat\u00e9gia do Oceano Azul, W.Chan Kim e Renn\u00e9 Mauborgne. 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